Your portfolio. Your nest egg. Your future. How do you invest to meet your goals without taking on unnecessary risk?
Our investment philosophy is based on minimizing the risk required to meet your financial goals. Several key concepts underpin that philosophy:
The plan matters. Your financial resources are not a scorecard; they’re a tool for you to live the life you envision. We believe you should not take more risk than is needed to achieve your financial goals.
Markets work. Markets have a history of rewarding investors for the capital they supply. Research consistently shows that beating the market over the long term is unlikely.
Diversification is essential. It’s impossible to predict which securities will perform best in the short term. Instead, we believe that broad diversification provides superior risk-adjusted returns over the long term.
Invest, don’t speculate. Rather than trying to predict the future, we focus on what we can control—such as investment costs, taxes and asset allocations—to improve long-term performance.